Dave Gee: Life from Right Field

I'm sure you've all seen Sony's fancy bouncy coloured balls advertisement for their Bravia TVs.

Now, a great spoof version of the famous commercial has been made to promote UK soda/soft drink/fizzy drink brand Tango, complete with the now familiar song Heartbeats by José González.

The bouncing balls have been replaced by bouncing oranges, apples, lemons, watermelons, and kiwis (the fruit - not the people ;-). The 43 crates of runaway fruit break windows, and cause havoc as they hurtle down the streets of Swansea, in South Wales.

The funniest part is the site hosting the advt... It claims to be representing the 'Swansea North Residents Association', and features downloadable versions of the "banned commerical" ("thanks to Huw's nephew David"), photos of the "destruction by the TV commercial film crew" and interviews with "outraged local residents"...
It's all part of a very clever marketing campaign by the ad company (the Residents Association site's actually registered to one CHI Advertising ;-) They've even created websites for "local paper" the Brecon Beacon Herald, and the Swansea Press Association, who both supposedly covered the event.

The Swansea Residents site makes for amusing reading in itself... basically taking the p*ss out of small towns...

The site looks like one of those really badly designed personal homepages about "My Cat", complete with flashing text and a bad colour scheme. Locals are enouraged to join the new 'Swansea North Yodelling Club', as part of a celebration with their twin city in Austria!

* Watch the "banned" Tango bouncing fruit ad here...
* Swansea North Residents Association's site...
* The original Sony BRAVIA Ad is here...

* Hat Tip: Cool Hunting: Tango Clear Commercial